Everyone you come across suggests you maintain a website for your business or start-up. But very few know what comprises of making a website good to go through. Although you do not come from technical background or even if you do not build your website yourself, it is necessary to…
Marketers, in search of creative ways for drawing people’s attention, found a powerful digital marketing tool: Videos. Over the years, statistics show the level of impact a video can create to the online presence of your business. From benefiting in search results to creating a brand awareness, videos have proven…
“Beauty comes from the inside” – Along with attracting customers and impressing clients it is important to maintain good bond with the inside people. It is not needed to be told how you must behave with them, but this article is all about how you show them that you care.…
What is Office Branding? Office branding is carefully crafting your Company’s image. Painting the walls with company colours and sticking logo graphics all over the place is not Office Branding. It should reflect your company’s core values and increase productivity. While branding your Company, you need to keep in mind…
Video Marketing plays an important role in marketing your product or company. Of the thousands of videos people see daily, your videos need to be interesting with information to stand out. Simple videos we look takes a great deal in making. From penning down the concept to building an idea,…
Consider you have a doubt in some product. What do you prefer? Reading the manual or watching the how-to video? The answer says it all. In this digital marketing world, people prefer to watch a video than to read a post full of information. Video is the best source to…
Gifting something on the occasion of New Year is a way of expressing your good wishes and luck for the coming year. When working as an organisation, it is the way of recognising the effort and trust they kept in the organisation. Since a long time, diaries with the organisation…
LinkedIn has evolved into a powerful medium for B2B marketers from just business networking site. B2B marketing is all about reaching out the right professional prospects to market your products. LinkedIn, bringing millions of professionals at one place, has opened up opportunities to magnify the leads. With LinkedIn, is possible…
Brands all over the world are facing a common problem – a crisis of differentiation. Companies fail to come up with innovative ideas and mostly rely on copying an existing idea. The race to copy ideas quickly and the saturation of market presence has slowly made brands virtually indistinguishable from…
What is Lead Generation? The ultimate aim of all companies is sale of the products and services. However, sales cannot happen automatically and to increase and sustain growth, sales must increase. For this, organizations must bring attention of customers to their products and services. Lead generation is the process of…
A strong brand is the most useful asset of an organization. It is already known that customers always prefer to buy the brands familiar to them. However, brand-building is not a short-term game and to make a successful brand, there are more factors that need to be considered than what…
GST : Ushering of an Era in Advertising, Digital and Printing Industries The goods and services tax (GST) is hailed as India’s single biggest tax reform and its application has changed the composition, costs and contingency plans of all industries and sectors in India. The effect of GST on…
Want to advertise your product through Rich media? Nowadays mobile is the most important device that is influencing the marketing world. Mobile advertising gives new opportunities to reach the customers easily. It enables to keep the customers updated with the release of new products. If you’re not using mobile marketing…
Not just website. A conceptually designed website. Five reasons why your website has to be creative ? Already spent good money and time, yet you could not get the expected traffic to your website?? From the website being stale to its incapability of tricking down the desired results, there can…
What Is Content Marketing?? It is a strategic marketing approach usually focused on: – Owning media. – Creating as well as distributing content that is not just valuable and relevant but also consistent in attracting and retaining a clearly- defined audience which would lead to profitable customer action. – Being…
“We’re operating in a world where one good video can lead to a massive social following.” said Mike Henry. Social Media now-a-days has shifted from text to video. A good video builds rapport and gets traffic for your website. After all, who would not prefer an interesting video presentation over…
