“We’re operating in a world where one good video can lead to a massive social following.” said Mike Henry.
Social Media now-a-days has shifted from text to video. A good video builds rapport and gets traffic for your website.
After all, who would not prefer an interesting video presentation over a boring long passage?
You can surely provide information through numerous interesting ways but a video gives your customers the “Real Essence”. It helps them connect on a much deeper level.
If you think text-based content is enough!
Text-based information and content is quiet one- dimensional whereas through videos one can connect to the customers through expressions, eyes, smiles and most importantly through your body- language and guess what?? That’s the secret.
Body language does wonders, it communicates more information than you could ever pen down.
Video Marketing sends a message of you being approachable, vulnerable and above all people feel they can connect to you because of the positivity it brings.
Now the question comes how to generate user engagement? What must be done to increase brand visibility?
we have the answer..
Some of the popular video formats that serve your purpose well are:
- Video testimonials.
- Product demos.
- ‘About us’ videos.
- Instructional videos.
- Tutorial Videos.
- Animated videos.
- Creative videos with elements of humor.
- Celebrities endorsing the brand.
Simply talking is not enough is what we believe in. So, here are some facts and reasons to prove why your business needs Video Marketing:
1) Nothing else grabs attention than a perfectly made video –
Because nothing else is cooler than an idea to play videos that engage potential customers and make your website look clean.
2) Sharing videos is not a tough deal, not any more –
Social Media is all about some clicks here and there. The more the clicks, the more will be the number of shares. Thus, breaking the confinement of your videos to your own websites. Some free video hosting sites like YouTube allows you to upload your videos and also help you draw people’s interest towards the same. Because they are easily shareable, people are more likely to be attracted towards videos than content.
3) Video Marketing showcases your personality and brings forth the “Real” you.
Personality is what earns you customers. Videos present you as trustworthy in front of your customers and help you create a direct ‘virtual’ connection. Marketing done through videos helps you:
– Boost sale.
– Gain popularity for your brand.
– In successful explanation of your product
Videos are what let you advertise!
4) Videos are self explanatory and easily clarify the Objective of Your Product.
When you have a complete explainer video running right in front of you, Do you really need more explanations??
We guess NO!
A better understanding of product, its functions or services can be easily expected from explainer videos. Such videos also give customers clarity about why they should choose you over your competitors.
Texts might confuse people, Videos don’t.
5) Increase your rank by increasing the web traffic
Stale websites are a big no-no whereas explainer videos are people’s choice and websites with videos rank higher in search engine rankings and get immediate attention from the audience.
If your video is interesting, it automatically goes “viral” and gets large number of viewers within no time. From Apple to Dove to Old spice, all major brands have used Video Marketing as a tool to connect with their customers.
6) Makes your pitch so much more interesting
Video Marketing totally fills life in your pitch and liven it up unlike the boring paper pitch. A well produced video can do wonders when it comes to grab attention of your audience. Explainer videos are helpful if your product or service is a bit complicated.
7) Help Your Audience Retain Information
It is easy to retain more of what we see than to retain what we read or hear. There is an increase in Word-of-mouth advertising.
Choose Video Marketing because videos speak better for you!