Our Brand Story
Vandna’s Aakarshan has been one of the oldest fashion boutiques in Gurgaon. It has been in existence since 1993. With an initial slow but steady start, ever since we opened up back in 1994, we have been growing rapidly in the Gurgaon area.
In addition to already existing product line of eclectic bridal wear, ladies suits, kurtis, ready-made sarees, western wear for ladies and young teens we will expand into our own line of made to order, customized and ready-made western wear and choicest collection of jewelry and precious stones.
The new store is right in the heart of Sector 14 which is a hub for shopping for the people of Gurgaon. Plus with the easy accessibility of the store from the NH-8 (major reason of why we weren’t able to achieve our potential growth), we project huge growth in our market share.
With an already massive regular customer base, a centralized store location and made to order western wear option (which currently no store has) we expect to capture 20% of the market share by Jan 2018.
Path of Inspiration
by Vandna Khera
My designs focus on natural fabrics and traditional printing and weaving techniques. I have also included Western elements in my work. I dream of Empowering Women Artisans from Remote Rural Areas and bringing their skills in front of the entire world.
We started this journey way back in 1993 when I graduated from the fashion design course. Immediately after graduating, I borrowed some money from my parents to open my first boutique. Going against my family’s will and desire to become a teacher, I had no scope of failure. I rented a small place in Rohini, New Delhi and turned it into a magnificent small boutique. The first store opened in February of 1994. I hired a “Master Ji” and I take pride in the fact that he still works with me. We worked late hours, day and night to build a company like Vandna’s Aakarshan is today. Our goals were clear at the time we set out, “provide the best customer experience we can with on time delivery of all the orders.”
After the initial resistance, my family has been very supportive of my company. My mother used to cook me lunches and even feed me at times when I was busy with a delivery. Slowly, but steadily Vandna’s Aakarshan has grown from a small clothing store to a small scale industry with 18 dress designers working tirelessly to bring life to the designer dresses and the best part is, our own “master ji” is still with us working with us. Now, with the grace of god and our team’s hard work, we have 2 stores in Gurgaon area.
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