“Beauty comes from the inside” – Along with attracting customers and impressing clients it is important to maintain good bond with the inside people. It is not needed to be told how you must behave with them, but this article is all about how you show them that you care. Walls of your office are…
What is Office Branding? Office branding is carefully crafting your Company’s image. Painting the walls with company colours and sticking logo graphics all over the place is not Office Branding. It should reflect your company’s core values and increase productivity. While branding your Company, you need to keep in mind the only 2 perspectives.Employee’s perspective…
Consider you have a doubt in some product. What do you prefer? Reading the manual or watching the how-to video? The answer says it all. In this digital marketing world, people prefer to watch a video than to read a post full of information. Video is the best source to take your product directly to…
Brands all over the world are facing a common problem – a crisis of differentiation. Companies fail to come up with innovative ideas and mostly rely on copying an existing idea. The race to copy ideas quickly and the saturation of market presence has slowly made brands virtually indistinguishable from each other regardless of their…
What is Lead Generation? The ultimate aim of all companies is sale of the products and services. However, sales cannot happen automatically and to increase and sustain growth, sales must increase. For this, organizations must bring attention of customers to their products and services. Lead generation is the process of cultivating and nurturing the attention…
A strong brand is the most useful asset of an organization. It is already known that customers always prefer to buy the brands familiar to them. However, brand-building is not a short-term game and to make a successful brand, there are more factors that need to be considered than what most people usually imagine. …