Marketers, in search of creative ways for drawing people’s attention, found a powerful digital marketing tool: Videos. Over the years, statistics show the level of impact a video can create to the online presence of your business. From benefiting in search results to creating a brand awareness, videos have proven its ways to be in the top priority of digital marketers.
With a lot of options available in the types of videos that serve for different purpose, it takes a great deal in choosing and implementing the appropriate one. In order to make it easy and understanding, we came up with the list of videos that can match your profile.
Business which comprises of selling a product or service benefit from this type of videos. Features and services of your product can be easily explained targeting your specified markets. This helps in making the one move that brings the customer closer in purchasing your product. Any updates in your service can beexplained directly to the public through your website, which not only boost your sales but also betters your SEO ranking. Making it easy for the customers with product videos helps in ensuring trust and builds the relationship.
As the name suggests, explainer videos help in explaining a specific feature or service in detail short. For product/service business, they can be used as a problem solver for the most frequently asked questions on certain features. Unlike product videos that has different areas to cover, explainer videos must be short and to the point. Viewer should be right away taken into the part of video where the issue is being solved. Voice that run in the background of the video should be directly stated to the viewer, this helps in developing the connection between the video and viewer.
Internal Corporate Videos
Business grows when the hands are held together. Internal Corporate Videos help new entries grow together,work better and pace faster with the videos of internal experienced corporate employees.New hires are generally naïve and filled with stress, not knowing the company’s system and plan of action. The experience will be shared through the videos of how they melded with the system and worked as a group that helped them grow individually there by growing as a system. This also enhances their performance by showing better results as the phase of developments cuts short.
Customer Testimonial Videos
Who can assure the quality of your service better than the customer himself? People are habituated to watch the review before a movie and comments below a social media post to assure they are going into something good. Making a customer testimonial video with honest review from experiences of the customers can create a great impact on your purchases and can leave a real positive impression.
These videos are similar to that of explainer videos but focus on completing a specific task. Videos showing how to install, change, update a product fall under this category. They are a bit lengthier than explainer videos taking typically 2-10 minutes. Their high demand fills YouTube and social media platforms with these videos. They are to be informatively entertaining which brings focus and views.
Educational and Guidance Videos
Every business has its expertise in specific sector, sharing the knowledge by making educational videos, even when it has nothing to do with promoting your product or service, can leave a great impact. Expertise you show in your videos can turn people to you whenever they have a doubt. Honest guidance can impress people which is in turn your website clicks and boost of sales. These videos are generally lengthy ranging somewhere between 10-15min, use your best creative talent to make it interesting.
All of us have seen seminars on YouTube one time or other. People who couldn’t attend the seminar at that point of time or people who found it interesting after its done can be benefitted from these webinar videos. Along with websites that focus primarily on these webinars, the live streaming options on social media is attracting influential and educational people to use this option as a webinar and share their knowledge. With growing online education these type of time and resources saving webinars can greatly benefit people.
Demo video is a product/service demonstration video. They are simple yet effective. A video demonstrating the basic uses and installation of your product that can be sent to guide all your customers. Previously, a DVD use to be a product demonstrating tool for every new electronic appliance you purchase. With advancement in technology, demo videos are now sent through mail or social media covering all the basic services. They are short in length, handy at times and are best to strengthen the relationship, showing your concern towards your customer.
Corporate Culture Videos
Business must be beautiful from inside and the best way to showcase it to the outside world is through culture videos. Recently, video of a CEO celebrating and dancing with all the employees gone viral hitting likes and the company name was all over the internet. These corporate culture videos can be anything and everything. They are the stories that define your business brand, work environment and can be targeted to attract your employees, clients and customers.
Customer Service Video
To cut the chase of customer for service centre and to be more interactive with them, customer service videos are current best technological asset.All the minor adjustments and repairs that can be done by the customer itself are helped to be repaired through personalized video connect. This helps in cutting the time for customer and to be more effective for your service personnel. They help them in finding the problem and check the level of it to file a complaint. This fast service can be a great advantage to the business.
As the options available for the customer are broadened and videos have taken all over the social media platforms, no matter the type, videos are suggested to be interesting from the beginning, short and focused in length and serve the purpose. This enhances the interest in people and help your business in reaching wider audience.